We Built a Blog Feature. With AI.
For a Human-Craft Website.

You’re reading the first post on CraftPledge’s new blog. A blog that exists so we can transparently share what we’re building, how we’re building it, and — crucially — who (or what) is doing the building.

So let’s start as we mean to go on: an AI built this feature. A human asked for it, reviewed it, and approved it. That’s our workflow, and we’re not hiding it.

The organisation that certifies human-made work just shipped a feature using AI. We’re nothing if not consistent in our transparency.

What’s new, exactly?

CraftPledge now has a “What’s New” section — a blog for sharing updates, announcements, and honest dispatches from the project. You’ll find it in the navigation bar, in the footer, and occasionally highlighted on the home page when something fresh has been published.

But this isn’t just any blog. Every post about a feature we’ve built with AI includes a “Replay the Conversation” section — a terminal-styled recreation of the actual development conversation between the human and the AI that built it. Think of it as a commit log for transparency.

Why a terminal, not chat bubbles?

Our “Our Story” page shows the founding conversation in chat-bubble format — warm, conversational, like two people messaging about an idea over coffee. That style fits the origin story.

The blog replays are different. They represent development work — code being written, decisions being made, files being created. So we styled them as a terminal window. Monospace font. Command prompts. Green text on dark background. Because that’s what it actually looked like.

It’s also, frankly, a bit more honest. Chat bubbles make AI conversations look like a friendly collaboration. A terminal window reminds you that this was a human typing instructions into a machine — which is exactly what it was.

The meta-irony department.

Let’s take stock of where we are. CraftPledge — the organisation that exists to certify human-made work — has just built a blog feature specifically designed to showcase how much of its own work is done by AI. And the first post on that blog is about the blog itself.

We are aware.

But this is exactly what our Craft Assisted tier represents: AI as a tool, with a human making the decisions. The human decided this feature was needed. The human specified how it should work. The human reviewed every line. The AI just typed faster.

We built the transparency into the process — literally. The system now prompts us to write about what we built, every time we build something. Try hiding from that.